SAMSUNG GALAXY TAB s10
Samsung wanted a way to tell a product informational story involving their newest tablet device, Tab s10.
Equal parts features and long form story, we followed up the Tab s9 film with a sequel involving the beloved past characters two interns.
But this time they’re not interns anymore and to show how the Tab s10 is different they’ll have to use it to come up with ideas for a presentation about it.
At one point there was a beaver, robot, wizard, and a medieval janitor that was sucked into a Tab s10. Imprisoned for eternity. RIP Larry the Janitor.
This project was ideated, shot and edited all within a couple of months, in fact the first edit was due about 72 hours after filming.
It’s a testament to all those who braved this crazy production. As of this writing it has over 11 million views on YouTube.
Art Director-Colin O’Shea
CoPYWRITER-CONNER SCHROCK
CREATIVE DIRECTOR-Kevin Meagher
CREATIVE DIRECTOR-Fernando mattei
ECD-Ryan Paulson
DIRECTOR-Thomas Ormonde
SAMSUNG SHOOT LIGHTS OUT
Samsung wanted to promote the ‘nightography’ feature in the Galaxy S25 Ultra’s camera during a live event at the Final Four.
So they came to us in February… we quickly worked to create the world’s first dunk contest in the dark, that anyone can vote on live on social media and in person at the Final Four in an obscure black cube. The contest showed off the features of the phone while providing an engaging and interactive way for fan’s to judge a dunk contest through the ‘nightography’ videos taken with the Galaxy S25 Ultra’s phones. One of the quickest productions I have ever worked on worked out alright.