Kirin Ichiban. Fortune is Fickle. Kanpai, Buddy!
Kirin is Japan’s favorite beer. In Japan they salute a celebration by saying ‘Kanpai.’
So let’s use it to celebrate whenever we can, because fortune is an indecisive and anxious 12 year old on adderall.
(Click to enlarge)
Social media video
Maneki-neko fortune-telling machine
Social activation at bars giving misfortunes and free beer.
Out of home
Pint glass fortunes
Create 11-packs that have a special talisman bottle that is empty, but promises a free 12-pack for next purchase.
Fortune-telling and catchphrase lucky charm bottle opener + our VO talent showing impressive range s/o Koji-San.