Kirin Ichiban. Fortune is Fickle. Kanpai, Buddy!

Kirin is Japan’s favorite beer. In Japan they salute a celebration by saying ‘Kanpai.’

So let’s use it to celebrate whenever we can, because fortune is an indecisive and anxious 12 year old on adderall.


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Social media video


Maneki-neko fortune-telling machine

Social activation at bars giving misfortunes and free beer.

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Out of home


Pint glass fortunes

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11-Pack contest

Create 11-packs that have a special talisman bottle that is empty, but promises a free 12-pack for next purchase.

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Bottle opener

Fortune-telling and catchphrase lucky charm bottle opener + our VO talent showing impressive range s/o Koji-San.


Art Direction/Illustration: Colin O’Shea

Copywriting: Donald Kim